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The FAANG group of mega cap stocks produced hefty returns for investors during 2020.

The group, whose members include Facebook (NASDAQ:FB), Amazon.com (NASDAQ:AMZN), Apple (NASDAQ:AAPL), Netflix (NASDAQ:NFLX) and Alphabet (NASDAQ:GOOGL) benefited immensely from the COVID 19 pandemic as men and women sheltering into position used their products to shop, work and entertain online.

During the older year alone, Facebook gained 35 %, Amazon rose 78 %, Apple was up 86 %, Netflix saw a sixty one % boost, and Google’s parent Alphabet is actually up 32 %. As we enter 2021, investors are thinking in case these tech titans, optimized for lockdown commerce, will achieve similar or even much more effectively upside this year.

From this particular number of 5 stocks, we’re analyzing Netflix today – a high performer throughout the pandemic, it’s now facing a distinctive competitive threat.

Stay-at-Home Appeal Diminishing?
Netflix has been one of the strongest equity performers of 2020. The business enterprise and its stock benefited from the stay-at-home environment, spurring need due to its streaming service. The stock surged about ninety % from the low it hit on March 16, until mid October.

NFLX Weekly TTMNFLX Weekly TTM
However, during the previous three months, that rally has run out of steam, as the company’s main rival Disney (NYSE:DIS) received considerable ground of the streaming fight.

Within a year of the launch of its, the DIS’s streaming service, Disney+, today has greater than eighty million paid subscribers. That is a substantial jump from the 57.5 million it found to the summer quarter. Which compares with Netflix’s 195 million subscribers as of September.

These successes by Disney+ came at exactly the same time Netflix has been reporting a slowdown in the subscriber development of its. Netflix in October found it added 2.2 million members in the third quarter on a net foundation, short of the forecast of its in July of 2.5 million brand new subscriptions for the period.

But Disney+ isn’t the only headache for Netflix. AT&T’s (NYSE:T) WarnerMedia division is in the midst of an equivalent restructuring as it is focused on its latest HBO Max streaming wedge. Also, Comcast’s (NASDAQ:CMCSA) NBCUniversal is actually realigning its entertainment operations to give priority to the new Peacock of its streaming service.

Negative Cash Flows
Apart from rising competition, the thing that makes Netflix more vulnerable among the FAANG class is the company’s small money position. Given that the service spends a lot to develop its extraordinary shows and shoot international markets, it burns a lot of cash each quarter.

to be able to improve the cash position of its, Netflix raised prices due to its most popular plan throughout the last quarter, the next time the company did so in as a long time. The move might prove counterproductive in an environment where individuals are losing jobs as well as competition is warming up. In the past, Netflix price hikes have led to a slowdown in subscriber growth, particularly in the more mature U.S. market.

Benchmark analyst Matthew Harrigan last week raised very similar fears into the note of his, warning that subscriber growth could possibly slow in 2021:

Netflix’s trading correlation with other prominent NASDAQ 100 and FAAMG names has now obviously broken down as one) confidence in its streaming exceptionalism is fading relatively even as two) the stay-at-home trade could be “very 2020″ in spite of some concern about how U.K. and South African virus mutations could impact Covid 19 vaccine efficacy.”

The 12 month price target of his for Netflix stock is $412, aproximatelly twenty % beneath its present level.

Bottom Line

Netflix’s stay-at-home appeal made it both one of the best mega caps and tech stocks in 2020. But as the competition heats up, the business enterprise must show it is the high streaming option, and it is well positioned to protect the turf of its.

Investors seem to be taking a break from Netflix stock as they hold out to see if that will occur.

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