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Creative Good’s research, which we denominate listening labs, are qualitative, open-ended, one-on-one customer observations. To uncover customer responses the objective of our research is to recreate, as best we can, a customer experience. Listening labs incorporate the nature of the market study and usability tests’ focus.

Whenever possible, we invite the customer staff to watch users alongside us either in person (in facility-based labs, as explained below) or by watching video after field-based labs. Here helps build consensus in a leadership team concerning the steps that are actionable and the user insights into the strategy and creation procedure.

Within a couple of days, a typical listening laboratory will have a total of six to eight respondents in one-on-one sessions which last 45 minutes or more. Courses or Video are given to help highlight the key insights.

listening laboratory

As explained below, Creative Good can research a variety of different ways.

Listening Labs at a Research Facility

Conducting Listening Lab Malaysia at a market research facility allows for a customer team large or small to observe the study and discuss during the day. The research room contains a mirror that is soundproof. Creative, high moderates a discussion after each semester among the observers, allowing the staff to create a consensus regarding patterns and the insights.

Listening Labs from the area

Creative Great often conducts listening labs in the environment where the consumer experience happens: in users’ homes, offices, in shops, on the road, or some other site. Field research is essential when the atmosphere shapes or determined consumer insights. Creative, high documents each interaction to observe since field research doesn’t allow for big groups to watch.

Remote Listening Labs

For customers that want worldwide diversified user opinions, we use listening labs through online tools. This method can supplement listening labs by offering insights while limited in the depth of connection between moderator and respondent.


Typically completed in a right environment, intercepts are brief (5 to 15-minute) interactions with clients after the desired behavior happened achieved (buy, try-on, repairs, customer service query, etc.). Creative, excellent works with the staff to subtly request feedback from the store.

listening laboratory


In every shop-along, Creative Goodwill interview a client before a shopping excursion, accompany them during the shop visit and ask follow-up questions after the trip signifies finished. This technique uncovers the measures which take clients through the procedure that is shopping-to-purchase and the context for the purchase decision.

Mystery Shopping

In this sort of research, Creative Good consultants pose as clients shopping online or in-store. We can conduct mystery shopping on competitor or client sites and create returns. When mystery shopping in-store, we go through the return process on a followup trip, complete checkout, and socialize with sales partners.

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